Privacy Policy

Here at LionsHome, we take the protection of your personal information very seriously and strive to make it as protected as possible. We would like to inform you about the details here.

In principle, we process personal data of our users only insofar as this is necessary to provide a functioning website and our content and services. The processing of personal data takes place regularly and only with the consent of the user. An exception applies to cases in which prior consent can not be obtained for a valid reason and the processing of the data is permitted by law.

1. Responsible bodies for data processing Responsible body:
LionsHome GmbH
Sophien Str. 16
10178 Berlin
Telefon: +49 (0) 30 - 120 534 095

Data Protection Officer:
ePrivacy GmbH
represented by Prof. Dr. Christoph Bauer
Burchardstrasse 14
20095 Hamburg

2. Data, data processing and legal bases 2.1 Contact forms on the website We process personal data (such as IP address, name, e-mail address, address and other contact details) that we receive from you in cases of inquiries via our contact form.

We use this information only to answer your request. By submitting the form, you agree that we may store and process your data. The storage and processing of this data is done in accordance with Article 6 (1a) of the General Data Protection Regulation of the European Union (EU-GDPR). 2.2 User account (Shops, Blogs, Experts) We process personal data (such as IP address, name, e-mail address, address and other contact details) that we receive from you when creating a user account.

We use this information solely to give you access to our system and to fulfill the purpose of the contract. If you create a public profile (for example, as a blog or expert), this data (such as name, e-mail address, article, photos) are also available on the website for third parties.

By submitting the registration, you agree that we may store and process your data. The storage and processing of this data is done in accordance with Article 6 (1b) EU-GDPR. 2.3 Statistical data and usage behaviour When using the LionsHome website, we collect statistical information (such as page views, clicks on individual products) and store, the statistics, in association with your IP address. We need this information in order to improve the quality of the website or to provide you with better search results or personalized search results / ads. In addition, we store the IP address when clicking on products in order to prevent manipulation (click fraud) and to ensure the security of our systems. Anonymized IP addresses are also provided to third parties for quality assurance. The collection, storage and processing of this data is carried out in accordance with Article 6 (1f) EU-GDPR. 2.4 Cookies In order to provide certain services so-called cookies are used. Cookies are small text files that are temporarily stored on the user's computer. The cookies may include a user ID, an encrypted password or session ID, the date of the last visit, as well as a tracking ID, and allow a higher level of usability. With the help of cookies, a registered user is also recognized in order to open access to the personal area of use. We also use cookies to track the success of advertising. Session cookies are deleted when you have finished using our online offer and log out. Cookies can be deactivated and deleted via the browser settings. The collection, storage and processing of data is carried out in accordance with Article 6 (1f) EU-GDPR. 2.5 Using Script Libraries (Google Webfonts) To display special fonts, this page uses script libraries and font libraries from external sources, such as Google Webfonts ( The retrieval of the web page automatically triggers a connection with the provider of the script libraries and font libraries. Here the provider will be able to collect your IP address as well as the page on which the library will be used (referer). For more information about the privacy policy of the library operator Google, please visit: The script libraries and font libraries are necessary to enable the correct presentation of the website. The collection, storage and processing of data is carried out in accordance with Article 6 (1f) EU-GDPR. 2.6 Google AdWords This website uses Google Conversion Tracking. If you have reached our website via an advertisement posted to Google, Google Adwords will set a cookie on your computer. Each cookie contains an individual ID. After 30 days, these cookies lose their validity. In particular, they are not for personal identification and can not be tracked through websites of various advertisers.
If the cookie has not expired when a user visits our website again, we can recognize that this user visited our website via a Google ad. Cookies can be deactivated via the browser settings (block and can be deleted. We use cookies to collect information about the success of our campaigns. The collection, storage and processing of data is carried out in accordance with Article 6 (1f) EU-GDPR. 2.7 Google Analytics This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allows your use of the website to be analyzed. The information generated by the cookie (including IP address, browser, operating system, referer, date / time) about your use of this website are usually transmitted to a Google server in the USA and stored there. The activated anonymization IP addresses will shorten your IP address beforehand. Usage data is thus collected only anonymously. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install []

As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent the collection by Google Analytics by clicking on this link. An opt-out cookie will be set which prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

We continue to use Google Analytics to analyze data from Double-Click and AdWords for statistical purposes. If you do not want to do this, you can disable it through the Ads Preferences Manager (

The collection, storage and processing of the above-mentioned usage data takes place acc. Art. 6 (1f) EU-GDPR. 3. Data storage and data transfer Within the company, only employees have access to your data, which they need for the contractual or statutory fulfillment of obligations. Also commissioned service providers and agents can get access to your data for this purpose. Authorized service providers and agents have committed themselves in the same way as we observe the protection of your data.

Your data will only be stored on servers in Germany or Europe. Only when using Google Analytics can occasionally data be stored on servers in the US. 4. Duration of storage As soon as data for the fulfillment of contractual or legal regulations are not necessary they are deleted. Data relevant for the fulfillment of commercial and tax retention periods or as evidence can be stored until the deadline (up to 10 years). Statistical data for the prevention of manipulation(fraud) attempts and for system security are stored for up to 2 years. 5. Rights and revocation possibility You have the right to information (Article 15 EU-GDPR), correction (Article EU-16 GDPR), cancellation (Article 17 EU-GDPR), limitation of processing (Article 18 EU-GDPR), data transferability (Article 20 EU-GDPR) and a right to object (Article 21 EU-GDPR). In addition, there is the right to lodge a complaint with a supervisory authority (Art. 77 EU-GDPR).

The consent to the use, processing and transfer of personal data can be revoked at any time, effecting future data collection. The revocation can be made in writing or by email (